The BBA program at GNIES is designed to provide students with a comprehensive education in business administration, entrepreneurship, and management, preparing them for successful careers or further studies in the field. The program emphasizes a balance between general education, core business skills, interdisciplinary learning, and specialization courses.

Learning Outcomes:

Upon completion of the BBA program, students will be able to:

• Communicate effectively and professionally.
• Analyze and synthesize information for decision-making.
• Work effectively in teams and understand group dynamics.
• Adapt interpersonal behaviors to cultural diversity.
• Exercise various leadership styles according to situational requirements.
• Navigate organizational conflict, power dynamics, and politics.
• Understand global business perspectives, operations, and challenges.
• Apply functional business knowledge effectively.
• Identify and propose solutions to ethical and social diversity issues.
• Utilize computer-based information systems for business applications.

Structure of BBA Program:

Duration: 4 years, consisting of 8 regular semesters.
Credit Hours: 124-136 credit hours after completing twelve years of higher secondary school certificate or equivalent.

Course Distribution:

Compulsory Courses (27 credits):

• English and Communication (12 credits)
• Basic Quantitative Skills (6 credits)
• Pakistan Studies (3 credits)
• Islamic Studies (3 credits)
• Basic Economics (3 credits)

Inter-disciplinary Courses (25 credits):

These courses provide broader exposure to various disciplines outside of business. Discipline-specific Core, Elective, and Specialization Courses (60-73 credits):
• Finance (6 credits)
• Accounting (6 credits)
• Marketing (6 credits)
• Management (12 credits)
• Quantitative Techniques (6 credits)
• Information Technology (6 credits)
• Economics (6 credits)
Additional elective courses or areas of specialization may be offered based on market trends and demands.

Specialization Courses (12 credits):

Students may choose a specialization area from available options.

Final Year Project / Thesis (3 credits):

Encouraged for in-depth research and practical application of knowledge. Additional Guidelines:

Maximum Course Load:

18 credit hours in a regular semester, 9 credit hours in summer.

Summer Internships:

Encouraged to provide practical exposure and industry experience.

Continuous Assessment:

Utilize various assessment methods to evaluate student learning outcomes throughout the program.
This scheme of study is aligned with the guidelines provided by the HEC Curriculum of Business Administration for BBA and the National Qualification Framework, ensuring that graduates of the BBA program at GNIES are equipped with the necessary knowledge, skills, and competencies for success in the dynamic business environment.

LAYOUT FOR BBA (4-YEAR, 8-SEMESTER PROGRAMME)

Course titles are suggestive and are of 3 credit hours each. A university may like to offer courses of 2 credit hours while remaining within the prescribed limits. For example in the area of General courses more titles may be incorporated.

SEMESTER-WISE BREAKUP FOR BBA

Following is a suggested semester-wise breakup. Minor changes may be made in it if deemed necessary.

Compulsory Requirement	General Requirement	Discipline Specific Requirement
(CR)	(GR)	Foundation courses (Core)	Major courses	Specialization courses
27 Cr Hrs	25 Cr Hrs	27 Cr Hrs	33-45 Cr Hrs	12 Cr Hrs
1. Freshman English-I 2. Freshmen English-II 3. Oral Communication 4. Business Communication 5. Pakistan Studies 6. Islamic Studies/Ethics (for Non- Muslims) 7. Mathematics I 8. Macro Economics 9. Statistics-I	1. International Relation and Current Affairs 2. Psychology 3. Sociology 4. Logic 5. Business Ethics 6. Pakistan Economy 7. Environmental Science 8. History 9. Language: Arabic/ French/ Chinese 10. Others	1. Financial Accounting I 2. Principles of Marketing 3. Business Finance 4. Principles of Mgt 5. IT in Business 6. HRM 7. Business Law 8. Business Research Methods 9. Micro Economics	1. Financial Accounting II 2. Financial Management 3. Marketing Management 4. Production/ Operation Mgt. 5. Management Information System Elective Courses 6. Entrepreneur- ship 7. Consumer Behaviours 8. Organizational Behaviour 9. Money and Banking 10. Business Policy 11. Intl. Business Managements 12. Cost Accounting 13. Statistic-II 14. Research Project	To be selected from area of specialization

SEMESTER-WISE BREAKUP FOR BBA (For 45 courses or 135 credit hrs)

Sr.	Semester 1	Category	Sr.	Semester 2	Category
1	Freshman English I	CR	1	Freshman English II	GR
2	Arabic/Chinese etc I	GR	2	Arabic/Chinese etc II	GR
3	Introduction to Computing	Core	3	Business Mathematics	CR
4	Contemporary World	GR	4	Human Psychology	GR
5	Pakistan Studies	CR	5	Introduction to Management	Core
6	Islamic Studies	CR	6	Microeconomics	CR
Sr.	Semester 3	Category	Sr.	Semester 4	Category
1	Oral Communication	CR	1	Business Communication	CR
2	Business Statistics	CR	2	Principles of Marketing	Core
3	Macro Economics	Core	3	Environmental Sciences	GR
4	Financial Accounting I	Core	4	GR Financial Accounting II	Core
5	Introduction to HRM	Core	5	core Pakistan Economics	Elective
6	Sociology	GR	6	Business Finance	Core
Sr.	Semester 5	Category	Sr.	Semester 6	Category
1	Cost Accounting	Elective	1	Business Ethics	GR
2	Marketing Management	Core	2	Organizational Behaviour	Elective
3	Logic	GR	3	Consumer Behaviour	Elective
4	Financial Management	Core	4	MIS	Core
5	Business Law	Core	5	Specialization II
6	Specialization I	GR	6
Sr.	Semester 7	Category	Sr.	Semester 8	Category
1			1	Project/ Two elective courses	6 Cr Hrs
2	Business Research & Report Writing	Core	2	Business Policy	Core
3	Operations Management	Core	3	International Business Management	Elective
4	Entrepreneurship	Elective	4	Specialization IV
5	Specialization III